London. October 2018.
“A Viennese affair” tells the story of the power of synergies. It tells the story of the contrast between the old and the new, between traditions and modernity … and how something great can arise out of something which at first just didn’t seem to match, yet in the end it weirdly does …
Our new collection was born out of the idea to question established traditions and conventions and to explore what the outcome of pairing contrasting structures could be.
Against the background that the current European discourse is dominated by a political swing to the right, the fear of the unknown consequences of Brexit and the European refugee crisis, which seems too often to culminate in the fear to lose one’s culture and traditions, our Autumn/Spring-collection aims to tackle those topics by illustrating how desirable the contrast between old and new, tradition and modernity, and different cultures can be.
For our new pieces, we only work with linen woven in the almost 200-year-old Austrian mill Vieböck and which is used for the making of the Austrian traditional “Dirndl”-dresses. By using one of the oldest materials for our designs – linen has already been appreciated for its longevity in Ancient Egypt – we aim to create garments, which are timeless and of the highest quality.
Our wish is that our pieces live on and will one day be passed on from generation to generation, before they return to where they came from: to nature. As a subtle expression of our revolt against the established structures of the fashion industry, we are calling our new range “Autumn/Spring-collection”.
With our garments, we invite you to reflect upon established structures, traditions and cultures in a non-judging manner. We invite you to take part on a journey with us, where we question traditional conventions and also our personal identities, while we carve out our own paths and narratives.
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