You have founded essentials for zula together with your dad, how did your journey start?
I finished my business studies in Devon and went on to work for an art start-up in London where I met a lot of inspiring people who became mentors and good friends. Back then, I wasn’t interested in fashion, I was just curious to learn and wanted to stand on my own two feet. One year later, I was still enjoying that job but realized that something was missing …
My father, an entrepreneur himself, has a small garment factory in Thailand that's been running for over 30 years. Since I can think, he has instilled this sense of independence and freedom in me. And one day it hit me, 'Why don’t I work with my father and merge craftsmanship, business, manufacturing processes and e-commerce, Asia and Europe.'
I was naive and had nothing to lose, so I just went for it. When I went about setting up my small business, my main priority was to create beautiful garments that my friends could afford. In all honesty, sustainability only came through later - the longer I worked in the industry, the more I saw, and the more I wanted things to change. I now live in Vienna and am lucky to call essentials for zula my full-time job.