I love your weekly 'ways to wear'-videos - what's your secret to an effortlessly chic style?
Thank you! I think the key is to wear what you want and what you feel good in - I try not to follow trends too much as I find it is a sure-fire way to overbuy and spend money on pieces that are likely not to be in the wardrobe for a long time. This is part of the reason I came up with the ways to wear series, in my endeavour to be more conscious about my purchases I understand that for better quality, more sustainable items you need to spend a bit more so it is important to make these items work hard for you! I also wanted to show people that you can shop your own wardrobe and create a new look so easily without buying more and more unnecessarily. If you feel good in a piece it shows so why not make that staple something you wear often, that’s effortless style to me.