WE'RE OPTING OUT OF
BLACK FRIDAY
As a small, independent, and eco-conscious brand, we stand firm in our commitment to creating pieces that are made to last and are consciously opting out of Black Friday. We are skipping the discount frenzy because we want to encourage you to think twice before you buy.
Our Philosophy:
- We believe clothing should be a long-term investment, not a disposable commodity
- Our pieces are designed for longevity and durability
- We prioritise quality and timelessness over short-term consumption trends
Rapid, discount-driven purchasing contributes to wasteful consumption patterns that can accelerate climate change further. While we understand that sustainable clothing can be financially challenging, we encourage mindful purchasing for those who can make this choice.
Our Invitation:
If you have the means, we invite you to:
- Think deeply before purchasing
- Invest in quality pieces that last
- Consider the broader environmental impact of your clothing choices
By choosing intentional fashion, we can collectively make a meaningful difference in reducing textile waste and supporting more sustainable industry practices.
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