Hi Josephine, can you give us a little intro to your universe?
My name is Josephine and I’m a 23-year-old recent graduate turned Fashion Tech entrepreneur working to help make the fashion industry circular. I live in Shepherds Bush, London, am passionate about sustainable fashion and my start-up Sojo which has the mission to make clothing alterations and repairs mainstream.
You came up with the idea for Sojo during lockdown - can you tell us a little bit more about it?
I made my move away from fast-fashion a couple of years ago and started shopping second-hand clothes as a more sustainable way to shop. But I soon realised that I was continuously falling in love with second-hand clothes that weren't my size and didn’t have a convenient way to get them altered. Sojo was made to simplify this process, and by promoting a circular model, we hope that it will help others in their quest for a more sustainable wardrobe.
We did have to launch during lockdown which was quite tough as a service-based business but it actually ended up working well because we were a way for seamster businesses to still have orders and revenue in a contact free-way even when their actual shopfronts had to close.