How does it work?
Sojo connects customers to local seamsters through our app and bicycle delivery service to help make clothing alterations and repairs and easy and hassle-free process. The actual process is: you go on the app, type in your postcode, choose your local seamster, pop in what you need done, schedule a pick-up slot and we take care of the rest; collecting, fulfilling and delivering your order back to you.
What does clothing mean to you? What made you stop buying fast fashion?
To me, your favourite clothes are a really wonderful way to express yourself, to feel comfortable, and to feel beautiful.
I stopped buying fast fashion because of my feminist values - I became aware of the fact that the fast-fashion industry has its foundations in the exploitation and oppression of garment workers, who are mainly women of colour in the Global South, and that’s something that I couldn’t continue to support. After moving into the sustainable fashion space I then learnt about the unsustainability of the industry from so many different perspectives - from water consumption to carbon emissions to human rights violations and then there was no going back.